With every new client or site, we do an extensive SEO audit that provides us with a holistic view of the current standing of a site.
It allows us to find all the reasons why a site is potentially not ranking high enough. Afterward we a create a strategy to address all the problems found in the audit.
Our Audit Includes:
External Links: Who are you linking out to.
Broken Links: Both internal and external.
Anchor Texts: Ensure proper anchor text is being used for images and web links.
Images: Check for proper image optimization and alt text.
Headings: Review headings (h1, h2 etc) for proper keyword optimization.
File Size: Check code and files for best practices for faster load time
Meta Description: Check for keyword optimization, missing, duplicate or length issues
Title Tags: Check for keyword optimization, missing, duplicate or length issues
URL Structure: Keyword Optimization, length issues, dynamic URL, underscores.
Bots: Check if bots can properly crawl your website.
Robot file: Make sure your crawl budget is being utilized properly to index all the right pages.
Sitemaps: Ensure sitemaps are properly formatted for search engines and site users
Design: We also give feedback on design/structural improvements to increase conversions or traffic.
Mobile: Ensure your website is mobile friendly.
Analytics/Webmaster Tools: Ensure proper implementation of both.
Off Page Audit Includes:
Backlinks: Quantity and Quality
Anchor Text: Ensure that the ratios are good as per niche standard.
Local SEO: Local Site Visibility.
Keyword Research: Top organic keywords, keyword suggestions, competitor keywords.
Link Intersection: Backlinks that your competitors get but you don’t.
Spam Check: Ensure your link profile is clean and your site is not considered spam.