In the field of SEO, link building is the process aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.
Through links, search engines not only analyze the popularity of websites and pages based on the number of pages linking to them, but also metrics like trust, spam, and authority. The more popular and important a site is the more links from that site matter. For example, a site like Wikipedia has thousands of diverse sites linking to it, which alludes towards its popularity.
As an SEO agency, we are extremely proficient at conducting link building campaigns. Some of the tasks in our process include:
1. Website Link Analysis
We do a complete analysis of the client’s link profile before moving forward with the link building.
2. Competitor Link Analysis
Studying closely the link profiles of our client’s web competitors gives us a holistic view of what sort of links we should be creating.
3. Anchor Text Strategy
By analyzing the top 3 to 5 sites in your niche we also come with the perfect anchor text ratio distribution suitable for your site. The various type of anchor text includes exact match, partial match, naked, branded and generic etc.
4. Outreach Link Building
We conduct outreach campaigns to build backlinks to relevant pages on clients site. Having developed relationships with bloggers and webmasters in various niches give us an edge when reaching out to them.
5. Competitor Link Intersection
We also analyze top 3 of your competitor’s backlinks and replicate any of there backlinks that are possible to do so.